Retail Strategy. Hands-On.

Rebecca Fitts

I’m a retail strategist focused on how brands enter and scale physical retail today.

My work sits at the intersection of real estate, brand strategy, and execution—helping companies move from idea to physical presence in a way that actually performs.

I’ve worked across early-stage brands, growth companies, and large-scale retail environments, with experience spanning site selection, deal negotiation, store development, and portfolio strategy.

I bring a practical understanding of how retail works on the ground—across markets, formats, and partners.

Based between West Palm Beach and New York.