Retail Strategy Rooted in Real-World Experience

Every component is critical. Beyond location, I help brands assess risk, unlock opportunity, and turn on the physical retail channel with clarity. From pop-ups and activations to first stores and portfolio growth, my work spans real estate strategy, format planning, and operational execution.

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Your Expert

Rebecca’s retail consulting helps retail brands and landlords make better decisions around physical retail.

Rebecca’s consulting practice brings focus for retailers and brands new to the physical channel.  Her work allows both landlords and retailers to make better decisions around retail concepts. 

Services

Brands, Retailers and Landlord Services

I work with brands, retailers, and landlords navigating the physical retail channel — often for the first time, or at moments of transition. My work is grounded in real execution: pop-ups, activations, first stores, portfolio growth, and right-sizing. Many of the next generation of brands will be self-funded, social-first, and disciplined in how they approach brick-and-mortar. I help them assess risk, unlock opportunity, and build physical strategies that make sense — financially and operationally.

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  • “Start with a clear, disciplined approach to physical retail.”

    I work with brands that are:

    • New to physical retail

    • Operating a small footprint and ready to grow (or contract)

    • Exploring pop-ups, activations, or first permanent locations

    • Self-funded or capital-conscious

    This is where I’ve spent most of my career — helping brands move from digital or limited physical presence into brick-and-mortar thoughtfully and sustainably.

    Services include:

    • Physical retail readiness assessment

    • Market and format strategy (pop-up, showroom, permanent, hybrid)

    • Go-to-market real estate planning

    • Pop-up and activation strategy

    • Site selection and deal structuring

    • First-store and early portfolio playbooks

    Packages:

    Retail Readiness Intensive
    4–6 weeks | $7,500–$10,000
     A structured assessment of whether, where, and how to enter physical retail — including format recommendations and risk analysis.

    Pop-Up to Permanent Strategy
    Project-based | Starting at $12,500
     Support designing, operations, marketing, launching, and evaluating short-term physical retail as a path to longer-term stores.

    Fractional Real Estate Advisor
    Monthly | $5,000–$8,500/month
     Ongoing strategic and execution support for brands actively expanding or optimizing their physical footprint.

  • “Let’s build a portfolio strategy that scales with intention.”

    I partner with retailers who:

    • Are expanding into new markets

    • Need to optimize or right-size their footprint

    • Are balancing mall, street, and non-traditional formats

    • Want a disciplined, data-informed approach to growth

    Services include:

    • Market prioritization and expansion roadmaps

    • Portfolio review and optimization

    • Lease strategy and landlord negotiations

    • Format evolution (flagship, neighborhood, outlet, pop-up)

    • Short- and long-term growth planning

    Packages:

    Expansion & Market Strategy
    Project-based | Starting at $15,000
     Market analysis and rollout planning to support thoughtful, scalable growth.

    Portfolio Optimization Review
    Project-based | Starting at $10,000
     Assessment of existing locations with recommendations for expansion, consolidation, or repositioning.

    Fractional Head of Real Estate
    Monthly | $7,500–$12,500/month
     Senior-level support without the full-time overhead.

  • “Let’s bring emerging brands into your spaces in a way that works for both sides.”

    I work with landlords and developers looking to:

    • Activate space with emerging or non-traditional retailers

    • Attract early-stage, DTC, social-first brands & micro local concepts

    • Test short-term or flexible leasing strategies

    • Curate tenant mixes that drive energy and relevance

    I’ve spent years working with new brands — including pop-ups, activations, and first stores — and understand what it takes to make these partnerships successful on both sides.

    Services include:

    • Emerging brand sourcing and curation

    • Pop-up and activation programming

    • Short-term and flexible deal structuring

    • Brand matchmaking for vacant or transitional space

    • Advisory on non-traditional retail uses

    Packages:

    Emerging Brand Activation Program

    Project-based | Starting at $10,000
    Curating and placing early-stage brands into short- or mid-term spaces.

    Pop-Up & Activation Advisory
    Monthly or project-based | Starting at $5,000
    Ongoing support to keep spaces active, relevant, and productive.

    Fractional Specialty & Permanent Leasing/COO
    Monthly|Starting at $10,000

    Most engagements begin with a short introductory conversation to determine fit, scope, and timing.